15 sept. 2015

Google et les données structurées (rich snippets)... un vrai bordel

Hier Search Engine Land nous indique que possiblement Google serait intéressé à intégrer les données structurées dans l'algorithme de classement.

Sauf que Google semble joué au chat et à la souris avec ces données structurées tout comme la vignette photo de l'authorship des blogueurs. Elle y apparaissait il y a plusieurs mois mais depuis elles ont disparus.

Voici un exemple du jeu du chat et la souris sur un cas du 8 octobre 2014 :



Ici on voit  l'excellent site de dpreview qui nous les données structurées (Sensor resolution, Weight, Display size...).

Aujourd'hui même si le site de dpreview est toujours dans les résultats avec le même code, les données structurées ne sont plus dans les résultats pour ce site...

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kIGNJ+tx0wWMYLbV+O6dCcbytgsIxLOWNqrbYY+qCVy9Fhqds+UP2WRE6n1XbeVNrSgKHGYGOx14ZvTdrctYDBObd69kAzudLtC//KvukVBnoTwr8NQm9B+IGLpKfmQ48IGGwBQy3/Y/Q5YCjRnWOj67aitb1NtB4w1I4CJX9ybNWKarsOGKTINZXPLgKGtss8nEj9VYaYjL9PryDScwraZxhi+5J/3GuV0vMLqXxyr06mznH0NWDQtH2r/tr7lnGG2+fYloChibGwy7ZYMmdsE529JZGSrZWWk5f00XGrH5pzFv9S+dLqkWR9GY2N3Hxqz8XywPlTo6y4CZtWGWIy4T69zkgTNr0lMR6Po29JpOxz8rRNp9O1DzdpdMRkKPgIVyykcyGWttB0wODbjvlWQ3/JfspHa5/j0I6T2v5TaidmV6Pf2r8t7S20UTK+WOcMS332DXwaeo/Z1kYLgAa0bwDqgoBhj8GACnaJ3KtlAIAOBAx7DAZUsGtYl/ABAHoQMAAAAABABAEDAAAAAEQQMAAAAABABAEDAAAAAEQQMAAAAABAZK8CBs1HfPyfGy79LYCahB/xmUwmax/xCc/HfKOP8vhcXl5GP9STOheyj0+m72OeteSUTZ/LM+Zb+AEg7cfNLB9JyvngUSqNJCd99Co3L7ngzZd+0MiXHpukxKYmYLB8+7+LgIHgPhNM0G8OXFxcrI4tFovV7w74eujzxtyngFPnOPahQ+Ndfz1NBgy1yt1qT/OFQ+64RkZz3ipv0aHxV5veck6iRl2jn9YBAcP/8a/KaZXB+q3/Jgltzefz6FU/fa44TE8/LNTWDxHtIggY9CBgKAsYmkqDgAHkkh0w5H6DO2yUlu9wW21KNnxoIh2Px6tVBssKA/16oT+B0+8KcFfmlHY+n69+e8C/HRLzLzzmr4j4foT2zs/PzXmyrqj45SwtydY4F7NX235KpiTPNfyzlEGur6l0lqtXTTk0PQ5o9KT8qh0waGzWSGP1pWbAkFNfKZka9Zxqt6m5KqdOdomqKwxSJcQqLKcyrbJSZdNkSL/WRxOvZnJdLBYbwYL2lwvv7u5W6cNVAc4/6Zj064VNBwyp8g9la5yztLEcGyGxQa8JvdpzNfpZSd9N5UMrk+OT1oblnOSTZj8lZ5l0mgoYNL7UDBhi9nPSNjGOcLK5/XjXafSWRBsdvNZE4E+GtMqgnVzH4/HGUj2l92Utz0ek/Isdo8AjddugjRUGbj930O7LpFHbpqS3lo0a/mht5EwkFtla+bb6prHFbZJOy/ipJXcyt7aNnPxa9mPnmm7Dpb7uOtUDhlgjyonwtHpybfr4kyGtDmgnV//2giSr3U/55x/zVyXI79SDiV0GDNp6suisYT88n6KmzZQei42asiV9VzvJpCjxKad+tRN7bvuV8Muuht6cgIGTyW2PuWksE7+2nmv2E20/3nVavSWRK2uxmSsbTob07IFmcqXbF/6VfdMrDPQmhH8bhN6C8AMXSU+TDz3m1mmuzlz7tfzpwmatPljDhja/lskh1yetfWsAk6NDq6etNKV54s7lBILa9DXmhppz1T7TWMBgifCsshYfUrI+4UTqrzLEZPx9egWRnlPQPsMQ25f8416rlJ5fSOWTe3UydY6j7cmqjckypKn211YZxNLm9sfUMUv62j7llp/WT/98UwEDdz4nwNHq2MaAoe32Ivm66xQHDFxhch0p1shinY7OpfRLsuE5S8Dg3OMqQ0wm3KfXGWnCprckxuNx9C2JlH1OnrbpdLr24SaNjpgMBR/hioV0LkQq69rncvZz7HNyNWxafKhRBn5fs/TH0oAh5b+kJ+VTjfpN+VQzYAh90LaJMF0tG5Icd17KrzTp5/aNnHoO02nymMpHia+p/W2jN1963PaCBKDvNNnH0H8B2H06Cxh2LfICoO8gYAAAlNDpCoN1aQ4AkE8T/Qz9F4D9oTe3JAAAAADQXxAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARBAwAAAAAEAEAQMAAAAARKIBw3w+x4YNGzZs2LBhc/P5HCsMAAAAAJD5Hxns75XpOGH+AAAAAElFTkSuQmCC
Mais c'est un autre résultat un peu plus bas qui en a hérité !!!

Pas très encourageant, moi qui met en avant cette bonne pratique pour que mes clients adopte cette pratique de bonifié leur code avec ces données !

https://media.licdn.com/mpr/mpr/shrinknp_800_800/AAEAAQAAAAAAAAXPAAAAJDNhMzBhMjY4LTlkMjItNDA5Zi1iYTIzLTk3YmU1ZWIzN2Q3Mw.png

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