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Note : Par contre pour des sites unilingue anglophone, Sympatico s'en tire beaucoup mieux. Encore notre dualité ?
Du mot-clé à l'intention | Offre de services en SEO/SXO & marketing Web
Le référencement et le marketing de contenu constituent l'épine dorsale de tous vos efforts de marketing,
le canal qui contribue au plus haut pourcentage de trafic et à une croissance régulière.
Here, our multidimensional benchmarking approach offers substantial new insights. Canada, for example, is often thought of as a very high performer, based on
the most commonly used benchmark of penetration per 100 inhabitants. Because our analysis includes important measures on which Canada has had weaker outcomes—prices, speeds, and 3G mobile broadband penetration—in our analysis it shows up as quite a weak performer, overall.
The highest prices for the lowest speeds are overwhelmingly offered by firms in the United States and Canada, all of which inhabit markets structured around “inter-modal” competition—that is, competition between one incumbent owning a telephone system, and one incumbent owning a cable system. The lowest prices and highest speeds are almost all offered by firms in markets where, in addition to an incumbent telephone company and a cable company, there are also competitors who entered the market, and built their presence, through use of open access facilities.
For example, Italy is only 22nd out of 30 in fixed broadband penetration per 100 but, as we shall see, is fifth in mobile broadband penetration. Canada is a second quintile performer in penetration (down from having penetration levels second only to South Korea's in 2003), but only a fourth quintile performer on speeds and prices. Keeping an eye out for these kinds of discrepancies allows us to identify false “successes” and false “failures,” or be more precise about what aspects of a country's performance are worth learning for adoption,
and which are worth learning for avoidance.
Among the higher performers in general broadband penetration, some indeed do have relatively low broadband penetration for small businesses: Canada (93.7%), the UK (92.1%), and Sweden (94.1%). The rest of the countries that have high penetration per 100 inhabitants also have penetration rates above 95% even in these smaller businesses.
As with many Internet trends (2.0 is a recent example), cloud computing has broadened in meaning somewhat as diverse companies and tools have jumped on theÀ lire ici
“cloud” bandwagon. At its core, though, the idea is actually quite simple: the benefits of using applications, storage and processing capacity online can often outweigh the costs, especially as Internet connections speed up and offer near-instantaneous response.
Cloud computing, as defined by companies, has now expanded to include two key concepts. We will touch upon each of these in more detail below:
• Cloud applications and Software as a Service. Google Docs is a frequently cited example; essentially, these are apps that replace software you might have otherwise used on your own computer, such as a word processor or spreadsheet. At a somewhat higher level of complexity, companies such as Salesforce.com, which offer on-demand SaaS (software as a service) solutions, now describe their platforms as operating in the cloud.
• Cloud services. Amazon has been the notable leader here, though others, including Google and Microsoft, also have offerings; services include storage and processing time, and allow smaller companies to lower costs by taking advantage of the big guns’ superior processing power and purchasing power.
(1) Un zetaoctet est égal à : 1 billion (en francais - trillion en anglais ) de gigaoctet ; 1,000 exaoctets; 250 milliards de DVD ou 10^21.
(2) Un exaoctet est égal à : 1 milliard de gigaoctets; 1,000 petaoctet; 250 millions de DVD ou 10^18.
Inexorably, all media are losing readers to the 'Net. According to an exhaustive study of US at-work Internet users by the New York-based marketing research firm eMarketer, those who use the web, particularly at work, have cut their television viewing time by 28.8 percent, their magazine reading time by 22.5 percent and of newspapers by 23 percent. These numbers are for the United States, but they are certain to apply to the world at large, and Asia in particular, as time passes....
...Significantly, one survey found that 46 percent of all trade title journalists believe their publication will be available only online within the next 15 years. Some 25 percent of those working for consumer magazines believe the same. Overall, 12 percent of journalists believe their publication will exist solely online within the next five years, while 20 percent expect their publication to go this way in the next 10 years.Ces dernières projections de 2003 étaient par contre quelque peu pessimistes mais la conclusion finale est assez près de la réalité :
The US Department of Commerce estimates that more than 80 percent of 18-24-year-olds in school or higher institutions in the US have a home computer and 68 percent have home Internet access. Some 86 percent of all college/university students use the Internet, compared with 59 percent of the overall US population.
This is a generation that will probably never read a newspaper. But it is a generation that will use the Internet for just about everything, including reading.